Pete JamesBe honest: no-one wants to scan your Connected ProductConnected Products are all the rage, but to get the most value out of them, we must think of them as a DTC channel not a one-off campaign.Apr 8, 2022Apr 8, 2022
Pete JamesConnected Packaging: Brands’ Most Powerful Marketing ChannelConnected Packaging is so much more than just a QR code, it is the doorway to a whole new direct-to-consumer marketing channel.Mar 11, 2022Mar 11, 2022
Pete JamesThe Infinite Canvas: Telling Your Story Through Connected PackagingPackaging can be theatre: it can create a story.Mar 7, 2022Mar 7, 2022
Pete JamesThe New Challenge For Fashion BrandsMaking apparel recommerce sustainableAug 2, 2021Aug 2, 2021
Pete JamesBuilding Your Brand Protection Strategy: Fighting the Counterfeiters with Data Driven…Authenticity in consumer goods is a problem for all of us, but innovations like Data Driven Authentication may offer a solution.Apr 30, 20211Apr 30, 20211
